Regional Veterinary Referral Center is a group of medical specialists for animals specializing in everything from oncology to hydro-therapy. They pick up where the typical vet leaves off, and needed a clear, compelling, and not unnecessarily scary approach to their work which conveyed their pervasive hospital culture of care and love. Mediastudio met with the team of over 9 doctors at their hospital and worked with them closely to develop a new message, revise their overall brand, and create a series of advertising approaches including ambulance graphics, signage, direct-mail materials, information packets, and movie advertising.