Localeze ensures that merchants’ Internet-based local or Yellow Pages information is accurate and sells their information to online search engines. To help launch this new venture, Mediastudio worked with their in-house marketing team to develop the overall brand approach, then rolled out a series of sales materials so their teams could quickly reach core audiences. As part of our work, Mediastudio developed initial concepts, logo options, color palettes, font and style choices, then moved ahead to develop collateral materials including web and trade show booth graphics.